Marketing MISTAKE #26 – Not Using Powerful Headlines

The headline is the one thing that grabs your prospect’s attention. Whether it’s in your ...
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Marketing MISTAKE #25 – Failing To Calculate The Cost Of Losing A Customer

Previously we talked about the amazing effect referrals can have on your business. This ‘positive ...
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Marketing MISTAKE #24 – Not Using Your ‘Hidden Goldmine’

I can go into any business and release thousands of pounds of revenue and profit ...
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Marketing MISTAKE #23 – Not Calculating & Profiting From Lifetime Customer Value

One of the greatest mistakes people make is to base all their results on the ...
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Marketing MISTAKE #22 – Not Having A Marketing Plan

I guess you knew this was going to come up sooner or later! However, you ...
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Marketing MISTAKE #21 – Not Asking For The Order

Even sales professionals are reluctant to ask for the order for fear of rejection. However ...
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Marketing MISTAKE #20 – Not Qualifying Leads Better Up-Front

Our time is precious – very precious. The more time you spend talking or meeting ...
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Marketing MISTAKE #19 – Not Having A Referral System

If your product or service is half-decent, then you’ll automatically receive referrals or recommendations from ...
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Marketing MISTAKE #18 – Getting your Customer And Prospect Details Wrong

Again, I’ve got files full of these sorts of mistakes. You must check and double ...
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Marketing MISTAKE #17 – Sending Your Brochure/Catalogue Without A Sales Letter

This is one of the 'dreaded sins'. You must NEVER send your brochure or catalogue ...
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Marketing MISTAKE #16 – Not Checking Your Communications For Spelling Mistakes & Other Simple Errors

I've got three files full of letters/adverts/fliers etc., that haven’t been checked properly. They’re ridden ...
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Marketing MISTAKE #15 – Writing To Your Customers In A Non-Personal Way

I am amazed at how frequently this occurs. When you communicate with your clients, customers ...
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Marketing MISTAKE #14 – Not Giving Reasons Why

Just saying your product or service is this or that much better than your competitors', ...
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Marketing MISTAKE #13 – Not Testing Your Marketing Strategies Or Using The Minimum Risk Formula

I have yet to come across a business that religiously tests their marketing campaigns. Here’s ...
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Marketing MISTAKE #12 – Not Charging The Perfect Price For Your Product Or Service

Based on my experience, I can say quite confidently that you’re not charging the right ...
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Marketing MISTAKE #11 – Not Converting The Features Of Your Product or Service Into Compelling Benefits

You’ve probably heard this a thousand times... Everyone knows they should talk about benefits and ...
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Marketing MISTAKE #10 – Not Keeping In Touch With Customers & Prospects Regularly Enough

Let me ask you a question... How often do you keep in touch with your ...
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Marketing MISTAKE #9 – Not Using A Guarantee

Listen to me carefully… If you put in place a powerful guarantee today, you'll be ...
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Marketing MISTAKE #8 – Failing To Use Testimonials

Let’s be honest - selling isn’t easy. Unless you convince your prospect your product or ...
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Marketing MISTAKE #7 – Using ‘Institutionalised’ Marketing & Advertising

I would say 99% of business owners use this technique. Institutional marketing and advertising is ...
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Marketing MISTAKE #6 – Not Having A Sales & Marketing System

I have yet to walk into any business and find a proper sales and marketing ...
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Marketing MISTAKE #5 – Only Using A Small Number Of Sales & Marketing Strategies

It amazes me that people come to me and say things like, “I’m just not ...
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Marketing MISTAKE #4 – Launching Your Sales & Marketing Without Preparing & Using The ‘Core Elements’

Benjamin Franklin said... "By failing to prepare, you are preparing to fail." Nothing could be ...
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Marketing MISTAKE #3 – Not Using All 5 ‘Success Keys’

How many ways do you think there are to grow a business? You may be ...
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Marketing MISTAKE #2 – Not Having A Differentiator

This is one of the most common mistake people make. Let me explain… A differentiator ...
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Marketing MISTAKE #1 – Marketing To Everyone

“You can’t be all things to all people.” I know this may come as a ...
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