Marketing MISTAKE #26 – Not Using Powerful Headlines The headline is the one thing that grabs your prospect’s attention. Whether it’s in your ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #25 – Failing To Calculate The Cost Of Losing A Customer Previously we talked about the amazing effect referrals can have on your business. This ‘positive ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #24 – Not Using Your ‘Hidden Goldmine’ I can go into any business and release thousands of pounds of revenue and profit ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #23 – Not Calculating & Profiting From Lifetime Customer Value One of the greatest mistakes people make is to base all their results on the ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #22 – Not Having A Marketing Plan I guess you knew this was going to come up sooner or later! However, you ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #21 – Not Asking For The Order Even sales professionals are reluctant to ask for the order for fear of rejection. However ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #20 – Not Qualifying Leads Better Up-Front Our time is precious – very precious. The more time you spend talking or meeting ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #19 – Not Having A Referral System If your product or service is half-decent, then you’ll automatically receive referrals or recommendations from ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #18 – Getting your Customer And Prospect Details Wrong Again, I’ve got files full of these sorts of mistakes. You must check and double ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #17 – Sending Your Brochure/Catalogue Without A Sales Letter This is one of the 'dreaded sins'. You must NEVER send your brochure or catalogue ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #16 – Not Checking Your Communications For Spelling Mistakes & Other Simple Errors I've got three files full of letters/adverts/fliers etc., that haven’t been checked properly. They’re ridden ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #15 – Writing To Your Customers In A Non-Personal Way I am amazed at how frequently this occurs. When you communicate with your clients, customers ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #14 – Not Giving Reasons Why Just saying your product or service is this or that much better than your competitors', ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #13 – Not Testing Your Marketing Strategies Or Using The Minimum Risk Formula I have yet to come across a business that religiously tests their marketing campaigns. Here’s ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #12 – Not Charging The Perfect Price For Your Product Or Service Based on my experience, I can say quite confidently that you’re not charging the right ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #11 – Not Converting The Features Of Your Product or Service Into Compelling Benefits You’ve probably heard this a thousand times... Everyone knows they should talk about benefits and ...Read More January 16, 2021 / Uncategorized Marketing MISTAKE #10 – Not Keeping In Touch With Customers & Prospects Regularly Enough Let me ask you a question... How often do you keep in touch with your ...Read More January 14, 2021 / Uncategorized Marketing MISTAKE #9 – Not Using A Guarantee Listen to me carefully… If you put in place a powerful guarantee today, you'll be ...Read More January 14, 2021 / Uncategorized Marketing MISTAKE #8 – Failing To Use Testimonials Let’s be honest - selling isn’t easy. Unless you convince your prospect your product or ...Read More January 14, 2021 / Uncategorized Marketing MISTAKE #7 – Using ‘Institutionalised’ Marketing & Advertising I would say 99% of business owners use this technique. Institutional marketing and advertising is ...Read More January 14, 2021 / Uncategorized Marketing MISTAKE #6 – Not Having A Sales & Marketing System I have yet to walk into any business and find a proper sales and marketing ...Read More January 14, 2021 / Uncategorized Marketing MISTAKE #5 – Only Using A Small Number Of Sales & Marketing Strategies It amazes me that people come to me and say things like, “I’m just not ...Read More January 14, 2021 / Uncategorized Marketing MISTAKE #4 – Launching Your Sales & Marketing Without Preparing & Using The ‘Core Elements’ Benjamin Franklin said... "By failing to prepare, you are preparing to fail." Nothing could be ...Read More January 14, 2021 / Uncategorized Marketing MISTAKE #3 – Not Using All 5 ‘Success Keys’ How many ways do you think there are to grow a business? You may be ...Read More January 14, 2021 / Uncategorized Marketing MISTAKE #2 – Not Having A Differentiator This is one of the most common mistake people make. Let me explain… A differentiator ...Read More January 14, 2021 / Uncategorized Marketing MISTAKE #1 – Marketing To Everyone “You can’t be all things to all people.” I know this may come as a ...Read More January 13, 2021 / Uncategorized