The headline is the one thing that grabs your prospect’s attention. Whether it’s in your ...

Previously we talked about the amazing effect referrals can have on your business. This ‘positive ...

I can go into any business and release thousands of pounds of revenue and profit ...

One of the greatest mistakes people make is to base all their results on the ...

I guess you knew this was going to come up sooner or later! However, you ...

Even sales professionals are reluctant to ask for the order for fear of rejection. However ...

Our time is precious – very precious. The more time you spend talking or meeting ...

If your product or service is half-decent, then you’ll automatically receive referrals or recommendations from ...

Again, I’ve got files full of these sorts of mistakes. You must check and double ...

This is one of the 'dreaded sins'. You must NEVER send your brochure or catalogue ...

I've got three files full of letters/adverts/fliers etc., that haven’t been checked properly. They’re ridden ...

I am amazed at how frequently this occurs. When you communicate with your clients, customers ...

Just saying your product or service is this or that much better than your competitors', ...

I have yet to come across a business that religiously tests their marketing campaigns. Here’s ...

Based on my experience, I can say quite confidently that you’re not charging the right ...

You’ve probably heard this a thousand times... Everyone knows they should talk about benefits and ...

Let me ask you a question... How often do you keep in touch with your ...

Listen to me carefully… If you put in place a powerful guarantee today, you'll be ...

Let’s be honest - selling isn’t easy. Unless you convince your prospect your product or ...

I would say 99% of business owners use this technique. Institutional marketing and advertising is ...

I have yet to walk into any business and find a proper sales and marketing ...

It amazes me that people come to me and say things like, “I’m just not ...

Benjamin Franklin said... "By failing to prepare, you are preparing to fail." Nothing could be ...

How many ways do you think there are to grow a business? You may be ...

This is one of the most common mistake people make. Let me explain… A differentiator ...

“You can’t be all things to all people.” I know this may come as a ...