The headline is the one thing that grabs your prospect’s attention.
Whether it’s in your web page, email, ad, sales letter, leaflet, brochure, the opening sentence of your telephone script, and so on, your headline can be the difference between failure or incredible success – it’s that important!
If your prospects or clients, customers or patients dismiss your headline – that’s it, you’ve lost them. They won’t start reading your web page, letter, ad, brochure etc., and you won’t get a response.
To emphasise the importance of headlines, here are a couple of quotes from two of the most highly respected copywriters of all time…
“If you can come up with a good headline, you are almost sure to have a good ad. But even the greatest writer can’t save an ad with a poor headline.”
John Caples – How To Make Your Advertising Make Money.
“On average five times as many people read the headline as read the body copy.”
David Ogilvy – Confessions Of An Advertising Man
What does this mean?
Basically if you get your headline right you almost guarantee your success.
Get your headline wrong – and your results will suffer!
But if all you do is lead with a strong headline with all your marketing communications you’ll improve your response and success many times over.
Effective Headlines Fulfil These Four Key Objectives…
- Get attention
- Select an audience
- Deliver a complete message
- Draw the reader into the body copy (or keep them listening to you, etc)
The good news is that creating winning headlines can be achieved by following some simple and proven ‘headline types.’
I’ve listed 7 of the most successful ones here. By applying a number of these different headline types you’ll start to see how easy it is to create winning headlines…
1). Benefit headlines (all your headlines should contain a benefit of some sort)
2). Use a two or three word headline (but remember long headlines are almost always more successful than short headlines)…
Burn Fat Faster
Get June Free
Double Bonus Sale
Oh My God!
Gosh
At Last
Millionaire Secrets
If Only…
3). Headlines that focus on quick and easy solutions
Fast And Simple…
Ridiculously Easy And Fast…
Idiot Proof…
In Just 10 Days…
The 7 Minute Workout…
The Lazy Man’s Way To…
Instant, Automatic Results…
The Quick And Easy Way To…
4). Warning headlines
Read This Before You…
Don’t Buy…Until You’ve Read These Facts
5). Testimonial Headlines
A Specific Benefit Written Testimonial From One Of Your Clients
“Or It Can Just Be A Headline In Speech Marks Like This Written Like A Testimonial”
6). Reasons Why headlines
Seven Reasons Why You Should…
37 Invigorating Reasons…
6 Ways To…
7 Steps…
Here’s How…
7). Offer headlines
Put your offer in the headline…
Try-before-You-Buy Carpet Cleaning
That brings to an end to our blog s detailing the 26 Most Common Marketing Mistakes.
I hope you enjoyed it.
Thanks for reading.
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